Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with cus (more…)

Review

“A whimsical collection of the best tweets so far, pithy posts that say a lot in 140 characters or less. ” (Associated Press )“Douglas has collected 158 pages of proof that some of the millions of typists on Twitter are laugh-out-loud funny. A few are masters of compression, able to illuminate our common humanity in a couple of lines of text. String enough of them together in the right order, as Douglas has done, and you’ve got a crowdsourced replacement for David (more…)

The wit and wisdom of the Twittersphere captured in a hilarious, occasionally poignant, and often useful collection of hand-picked tweets.   New York Times technology columnist David Pogue has tapped into the brilliance of his half-million followers on Twitter by posting a different, thought-provoking question every night. The questions ranged from the earnest (“What’s your greatest regret?”) to the creative (“Make up a concept for a doomed TV show”) to the curious (

Produced by entrepreneurial blog Geekpreneur, creators of the popular Geek’s Guide to Twitter, the book covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone.Illustrated with case-studies and proven examples, 99 Ways to Make Money with Twitter reveals how individuals and businesses are using microblogging to build brands, land sales and win new customers. Each chapter explains where to start (more…)

Amazon.com Review

The purpose of Twitter API: Up and Running is to provide an introduction to using the Twitter API–the means to get at the rich Twitter data–to build web applications. This book has three main parts: an overview of the Twitter ecosystem and culture; background information on the languages and environment you need to create your applications; and working code for a suite of sample applications meant to get you started on your programming adventure. As Twitter (more…)

Make Twitter work for you–right now!   Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a (more…)

Review

‘…a complete guide to the tweets, apps and tricks involved in belonging to one of the world’s fastest-growing communities.’ (Management Today, July 2010).

Maximize your fun and boost your productivity with this updated, full-color guide to tantalizing Twitter tips! The popularity of Twitter continues to soar, and is fast becoming the most popular social networking site online. Whether you’re looking to learn how to set up an account for th (more…)

Twitter Marketing: An Hour a Day

The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You’ll discover how top companies-large and small-have leveraged this exciting communications platform.

• Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
• This step-by-step guide explains the demographics, shows how companies are using Twitter for twitter marketing, and explains how to scale the approach to your enterprise
• The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
• Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
• The in-depth Twitter Marketing Book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

Craft and Implement a Winning Twitter Marketing Strategy

A Step-by-Step Guide

Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning Twitter Marketing strategy from start to finish.

After walking you through Twitter marketing basics, she explains how to craft strategies that can be scaled to any organization or market—including travel, retail, restaurants, healthcare, and service-oriented businesses. Learn how to create a winning, goal-based plan and then implement, maintain, and adjust your plan while avoiding common pitfalls. This detailed how-to helps you:

• Explore the fascinating demographics of the Twitterverse and see how to reach potential customers
• Master Twitter basics, understand tweeting dos and don’ts, and leverage useful third-party Twitter applications
• See how a slew of top brands such as Starbucks®, Zappos®, and Planet Hollywood® are successfully using Twitter
• Prioritize your objectives, create a plan, and get corporate buy-in
• Leverage contests, promotions, tweets with multimedia, and other proven ways to improve engagement and foster conversation
• Let the tweets flow and then track and measure everything from retweets to mentions to increases in web traffic
• Analyze results and frame reports in terms of your key metrics, whether in dollars, traffic, conversions, or other goals

You’ll also find:

• Creative ways to map your marketing goals to Twitter metrics, so you can really find out what’s working
• Real-world “From the Trenches” case studies that illustrate successes to learn from and mistakes to avoid
• Useful Twitter marketing tools that will help you manage and measure your efforts

Praise for Twitter Marketing: An Hour a Day

A fully updated guide to the how and why of using Twitter

The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant.

Nearly 20 million people are tweeting on Twitter, and this book shows you how to join them and why you should. You’ll learn the nuts and bolts of using Twitter, how to make good connections, and how it can benefit your life and your business.

• Twitter is the fastest-growing of the social networking tools; this book gets you up to speed on the basics as well as how Twitter can enrich your life and boost your business
• Explains how to sign up, find friends and people you want to follow, make the most of shortcuts, use popular Twitter tools, and Twitter on the go
• Discusses how Twitter can be used for business, fundraising, and maintaining contact with people who share common goals

• Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities
• Analyzes several real-world examples of successful strategies for marketing on Twitter
• Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
• Shares the top Twitter applications

Learn how to interact with your customers with Twitter

Your customers are already tweeting on Twitter, and it’s time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time!

• Learn from the best — see how other leading companies are using Twitter
• Details, details — learn how to sign up, create a market-friendly profile, and find followers
• The old and the new — include Twitter marketing in your overall plan with other types of media
• Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter’s unique strengths
• Measure your success — discover how to assess your progress with Cligs and Google Analytics
• Follow and be followed — find the right people to follow and get them to follow you
• Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat
• Retweet to advance — spread your message with smart retweeting

Open the book and find:

• How to register your company name on Twitter
• Ways to enhance your brand with Twitter
• Tips for finding your Twitter voice
• Why you should follow the competition
• Cool tools like HootSuite, Ping.fm, and TweetDeck
• Pitfalls to avoid
• Case studies from successful campaigns
• How to become a thought leader
• So get chirping and put Twitter to work for your marketing needs today!

Review

“Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough.” (AdAge.com, July 7, 2009)
–This text refers to an alternate

Paperback
edition.

A fully updated guide to the how and why of using Twitter The fastest-growing social network utility sports new features, and they’re all covered in this how-to guide from a leading Twitter marketing consultant. Nearly (more…)