The Death of Email Marketing?

Many internet marketers have deduced that the e-mail marketing is facing the worst crisis since the discovery. They reached this conclusion on the massive increase of unsolicited emails known as spam. Recent research has shown that the clicks of every email campaign reduced to the lowest point. Previous years email campaigns were very productive, click the percentage of 15% -25%. Unfortunately, this rate dropped to 2% today.

Like all Internet users get a huge amount of spam email, it's time to distinguish the “opt-legal subscription of spam messages has increased significantly. Therefore, 's very possible for the user to delete messages with real spam messages.

Despite these facts are true, the “death of email marketing, as some Internet merchants will not happen. strong evidence that most small businesses and entrepreneurs run successful and profitable e-mail campaigns.

These successful campaigns e-mail marketing have something in common, a number of specific customers who have online business entrepreneurs in their marketing plans.

1. Personalization. Research has shown that if you are usingresponse services and e-mail software have this function. One thing should be specified. There should be no exaggeration in customization otherwise the result will be reversed.

2. E-mail marketing plan. The frequency of deliveries is very important. Although it seems tempting e-mails per day to send, with this strategy, many of the subscribers to write, especially if the mails that contain advertising, most of the time and no useful information. One of the best e-marketing tactics to transmit e-mail once a week and no more than twice a week at most.

3. What is the best campaign days? The answer is simple, on Friday. The Internet user has the weekend to check their email and spam in the luxury of time to distinguish, something not possible on other days of the week.

4. Using double opt-in. Subscribers who signed double opt-in are very focused, because they controlled their interest in the newsletter and more prone to products or services of the e-mail list owner purchase recommended. Additionally, this feature provides maximum security for the newsletter of spam complaints against the owner and the implications thereof.

5. Recommend that do not sell as well as exclusive content. The bontain a combination of useful information and personal recommendations for tried and tested products or services.

6. No co-registrations. This is the easy way to get the number of subscribers to the e-mail list to encourage. Co-registration forms to provide users with many other email list owners from different areas of interest. The risk of accusations of spam based on this method and the effectiveness is questionable.

7. Demand for e-mails. Other technology promoted e-mail marketing. The list owner who bought not made clear how the subscriber 's e-mails are acquired. Have they been collected in ethical opt-in or scripting methods of tracking e-mail is used? There is no control on that tactic, and here lies the danger of accusations of spam.